Timeless

September2025

We have been preparing this for more than two years, and now we can finally announce that in the fall of 2025, we will open the first TIMELESS outside of Russia. UAE, Dubai, Business Bay, Al Habtoor City — the heart of the city.

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TIMELESS DUBAI — the journey begins

There are already six lounge bars of the brand open in Moscow, a franchise model for the regions is under development, and Dubai will become the first milestone on our international journey.

INTERIORS

Each new TIMELESS is different from the previous one — we preserve the brand’s concept but adapt the design to shifting trends. For the interiors of the first international TIMELESS, we drew inspiration from desert aesthetics, the mirrored hotels of Al Ula in Saudi Arabia, and a touch of… Mars. Inside — high ceilings, travertine, sandstone, brass, and soft golden lighting. A harmonious fusion of authenticity and cosmos.

FIRST FLOOR

The first floor is a “futuristic desert”: mirrored panels under the arches reflect light like a mirage, while the monolithic travertine bar looks like a piece of art. The space is thoughtfully zoned — allowing both lively gatherings and quiet moments. Warm lighting creates a cozy atmosphere without excessive brightness.

SECOND FLOOR

The second floor is a bohemian lounge area with marble, wood, and leather finishes, soft sofas, cozy partitions, and ambient lighting set to subtle background music. The atmosphere evokes an upscale hotel — the kind of place you always want to return to.

TERRACE

Outside — a green terrace overlooking the canal and the Business Bay skyline.

FORMAT

Signature hookahs, including two special editions made exclusively for Dubai and a selection of more than 200 flavors.
An author’s cocktail list alongside a wide bar menu.
PS5 consoles at the tables with top games.
Personalized service down to the details — branded slippers, chargers, valet parking, and other touches for your comfort.

In short, everything you already love about TIMELESS — and a little more. See you in Dubai.

TIMELESS DUBAI – the journey begins